'Stranger Things' ending marks new 'Beginning' for Djo's streaming numbers

Djo on 'Jimmy Kimmel Live!' (Disney/Randy Holmes)

While not even on the soundtrack, Djo's music has received a massive post-Stranger Things bump.

Djo, of course, is the musical project of Stranger Things star Joe Keery, who played the character Steve Harrington on the Netflix sci-fi series. According to Billboard, the Djo catalog saw an increase of 114% in streams and 364% in digital song sales following the premiere of the final Stranger Things episode on New Year's Eve.

The jump was mostly driven by a renewed interest in the breakout Djo single, "End of Beginning," which has seen a 114% increase in streams and a 430% increase in digital song sales. "End of Beginning," which previously peaked at #11 on the Billboard Hot 100, has now reentered the all-genre chart at #16 and could breach the top 10.

The most recent Djo album is 2025's The Crux, which includes the singles "Basic Being Basic" and "Delete Ya."

Thursday, January 8, 2026 at 11:00AM by Josh Johnson Permalink