Normani and T-Pain are encouraging their fans to turn "Black Friday" into "Black-owned Friday."
The Soul Train Award-winning singer, and the Grammy-winning rapper/producer have partnered with Google to create a special interactive music video that allows viewers to click and purchase items from Black business owners.
“Last year, Google partnered with the U.S. Black Chambers, Inc. to reimagine Black Friday as ‘Black-owned Friday’ -- a day to celebrate and support Black-owned businesses. This year, I’m proud to join Google and the U.S. Black Chambers, Inc. for another year of encouraging shoppers to support of Black-owned businesses," T-Pain told Essence. "And I was especially excited to write a new track to celebrate Black-owned businesses. We brought the track to life with a film directed by Daps, featuring me, Normani, Desi Banks, Tanerélle and actual business owners. The best part? The video is shoppable with more than 100 products from 50+ Black-owned businesses.”
T-Pain wrote and produced the music, and Normani loved being featured in the clip.
“I was so honored to be a part of this because I’ve always known the importance of showing love to those who keep our communities thriving,” the "Love Lies" singer says. “And I couldn’t have chosen a better person than T-Pain to work with on such an incredible project.”
T-Pain hopes their Google film will be a boost to Black businesses on Black Friday.
"I've done tons of interviews and talked about upping the support of Black entrepreneurs for years,” he says. “The clip would go semi viral and then it’ll just go away but, doing this project in this way and putting Google and YouTube behind it is incredibly impactful. I’m really proud.”