Little Big Town’s tender gratitude ballad, “Rich Man,” gets an equally compelling visual treatment in its new music video, which the band released on Friday.
Starring actor Charles Esten as a dad of two who counts his blessings in love, not money, the video follows the story of a working-class family. Over the course of several scenes, we see the dad showing his young son how to shave, taking him to church and decorating a tree for Christmas.
The band’s Jimi Westbrook wrote “Rich Man” and said the ballad has a special connection to his own upbringing. “We wanted the video to show the love of family, the love of a father,” Jimi explains.
“This song makes me think of my own dad, and I wanted to honor that, as well as the heart I have for my son,” he continues. “Making this with Charles, the other actors and, of course, [LBT bandmates] Karen, Kimberly and Phillip was really a labor of love.”
In an emotional twist, the video concludes by turning the clock forward a few decades. The young son, who has grown up into Jimi himself, returns to his childhood home to attend his father’s funeral.