Lancôme launching 'Emily in Paris' beauty collection

MTVE Studios for Netflix

Netflix’s hit show Emily in Paris is teaming up with French makeup brand Lancôme for a new beauty collection inspired by the series.

The collection features makeup, skincare and fragrance products. The centerpiece of the collab is the 12-shade Emily in Paris eyeshadow palette that comes in a heart-shaped design with an Eiffel Tower motif. Other products include mascara, lipstick, a serum and the Idôle Eau de Parfum in a limited-edition bottle.

“This is the first time Lancôme has teamed up with a highly popular and super aspirational Netflix show to create a beauty collection,” Lancôme global brand president Francoise Lehmann says in a statement. 

She adds, “With this new collection, Lancôme celebrates the Parisian joie de vivre and the charm of Emily in Paris. It is the perfect way to re-create that distinctive French girl beauty and interpret it your way at home, bringing French glamour & sophistication to all women around the world.”

The collection will be available at Lancome-USA.com at the end of November. Season two of Emily in Paris, produced by MTV Entertainment Studios and starring Lancôme ambassador Lily Collins, hits Netflix on December 22.

Tuesday, October 26, 2021 at 5:27PM by Andrea Tuccillo Permalink