As Kendrick Lamar prepares to perform next month during halftime of the Super Bowl, he's expanding his brand into film production.
The 13-time Grammy winner has teamed with South Park creators Matt Stone and Trey Parker to produce a new feature film for Paramount Pictures, according to Variety. The live-action comedy will "depict the past and present coming to a head when a young Black man, who is interning as a slave re-enactor at a living history museum, discovers that his white girlfriend's ancestors once owned his."
Lamar begins rehearsals this month for his February 13 Super Bowl performance in Los Angeles with Dr. Dre, Eminem, Snoop Dogg and Mary J. Blige. Fans are anxiously awaiting the follow-up to his most recent album, 2017's triple-platinum Damn. In August 2021, Kendrick was featured on the single "Family Ties" recorded by his cousin, Baby Keem. The track is nominated for Grammys in two categories: Best Rap Song and Best Rap Performance.