Ghost will be celebrating the arrival of their new album with a "release ritual."
The virtual event is set to stream live on YouTube this Thursday, March 10, at 2 p.m. ET, and will be followed by an "afterparty" exclusively for YouTube Premium subscribers.
As for what a "release ritual" actually entails, that's not totally clear, but a trailer for the celebration promises that it'll include Papa Emeritus IV, frontman Tobias Forge's persona for the Impera album cycle, and the Nameless Ghouls that make up the rest of Ghost.
Impera, the follow-up to 2018's Prequelle, arrives this Friday, March 11. It includes the previously released songs "Hunter's Moon," "Call Me Little Sunshine" and "Twenties."