Ciara was inspired by one of her favorite breakfast foods to create a new musical challenge for the summer.
The Grammy winner has partnered with Kellogg’s Rice Krispies Treats for a family-oriented campaign, featuring her new song "Treat," about togetherness and being connected.
“I love that we’re kicking off summer, and I think the reality is that the world can never have enough love," the singer tells Vibe.com. "The world can never have enough good vibes and good times. And that’s what this campaign is about. It really is about the good times for your families and your friends.”
Ciara is inviting fans to join her TikTok challenge by uploading fun family videos and tagging them #OurTreatEntry.
"Then we’ll make this cool big video that will be created in the end of it. And then if you get real lucky, you can also get a year-round supply of Rice Krispies Treats," she adds. "You can get it for a whole year. So it’s exciting. It’s all fun stuff, and it’s a lot of treats. So, I’m excited. I’m really, really honored and proud to be a part of it."
It's been three years since the 36-year-old entertainer released her latest album, Beauty Marks, and she says new music is coming.
"We’re going to be jumping off real soon and I’m excited for all that I’ve been putting together. It’s been so much fun. I’ve been having the time of my life in the creative process, just being an artist," Ciara says. "Being in the zone of just making music has been so fulfilling and I cannot wait to share what I’ve been creating with my fans."