Ciara is "on a mission" as she launches her own skin care line

ABC

Ciara has become a busy entrepreneur during the pandemic, with a fashion house and a rum brand -- and now she’s launching her own skin care line.

The “Level Up” singer named her new company OAM, an acronym for “on a mission.”

OAM will debut on September 15 with five products that she’s tested on 96 women of various skin tones.

"I would say this is truly a missing piece in skin care today," the Grammy winner told Allure. "These products are for all skin types, so that's why we wanted to do [the clinical testing] with every skin tone."

The line includes the Vitamin C Hydrating Cleanser, Vitamin C Brightening Pads, Vitamin C Brightening Serum,  Vitamin C Eye Revitalizer and Vitamin C Radiance Moisturizer.

Ciara explains why vitamin C is so important.

"It helps to protect. It helps to correct. It helps to prevent," she says. "You need that vitamin C to give you that glowing skin that we're always looking for."

After launching her House of LR&C fashion company in 2020 and becoming a co-owner of Ten To One Rum in 2021, the versatile entertainer says skin care was next on her list.

"I had a vision for things that were important to me to check off on my dream list of things to accomplish," Ciara shared. "This was one of them."

Tuesday, August 30, 2022 at 5:00PM by Ken Simmons Permalink