Zac Brown's Fenway Park fans in 'Same Boat': 37,000 people get free cruise

Zac Brown (AEG Presents/JONESWORKS)

Fans who went to see Zac Brown Band Sunday night at Boston's Fenway Park not only enjoyed a night of entertainment, they also walked away with a free Caribbean cruise. 

The trip was Zac's gift to the fans to celebrate the band's 15th consecutive sell-out at the ballpark, which is a record. ZBB already has bragging rights when it comes to selling the most tickets in the venue's history. 

Zac unveiled the surprise just before performing the band's 2021 #1, "Same Boat." 

“Tonight we’re going to do something that even Jimmy [Buffett] would say is crazy," Zac said from the stage. "I’m buying every single person here a cruise for two people on the boat. This is the biggest giveaway in history, ladies and gentlemen, right here tonight at Fenway Park!”

You might remember ZBB also did a version of "Same Boat" with Buffett, the man behind the Margaritaville at Sea concept.

Zac personally worked with the cruise company, which is the sponsor of the Love & Fear Tour, to make it happen. The largest audience gift in live entertainment history, the trips for the more than 37,000 fans are worth more than $40 million.

At subsequent tour stops, they'll be giving away four cruises per show. 

If you'd like to see the Boston show, you can stream it exclusively on nugs. 

Monday, August 3, 2026 at 12:00PM by Stephen Hubbard Permalink